Open AccessDynamism in the Marketing Strategy: Transition from Transactional to Relationship Marketing
Author(s) -
Archita Pal Choudhury,
Amit Kundu,
Asit Baran Bhattacharya
Publication year - 2019
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v6i1(3)/09
Subject(s) - dynamism , marketing , business , transactional leadership , marketing management , transition (genetics) , economics , management , chemistry , biochemistry , gene , physics , quantum mechanics