Open AccessStructural Equation Modeling (SEM) Approach to Examine the Linear Influence Inter-Linkages of Consumers’ Green Cognition, Green Purchase Attitude & Green Purchase Intention on Consumers’ Green Purchase Behaviour in Urban Punjab
Author(s) -
Parveen Singh Kalsi,
Inderpal Singh
Publication year - 2019
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v6i1(3)/02
Subject(s) - structural equation modeling , cognition , green consumption , business , green marketing , advertising , psychology , marketing , economics , microeconomics , mathematics , statistics , neuroscience , production (economics)