Open AccessMobile Shopping: An Analysis of Extended Technology Acceptance Model of Indian Consumers
Author(s) -
Jaspreet Kaur,
Harmeen Soch
Publication year - 2019
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v6i1(2)/02
Subject(s) - technology acceptance model , advertising , business , computer science , marketing , human–computer interaction , usability