Open AccessBrand Satisfaction and Brand Equity: An Interplay between various Dimensions of Customer Brand Engagement
Author(s) -
Priyanka Kaushik,
Harmeen Soch
Publication year - 2019
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v6i1(2)/01
Subject(s) - brand equity , business , brand management , brand awareness , brand experience , marketing , customer satisfaction , advertising , brand extension , corporate branding , product management , new product development