Open AccessAnalysis of the Parental Pressurizing Factors Leading to the Purchase of Products/Services on Children's Demand- An Empirical Study Conducted in Mumbai
Author(s) -
B. V. Jayanthiy
Publication year - 2018
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v5is5/04
Subject(s) - empirical research , business , on demand , marketing , advertising , commerce , statistics , mathematics