Open AccessAn Investigation into Impulsive Buying Behavior: A Study of Urban Consumers in Delhi/NCR
Author(s) -
Nishtha Bhushan,
Bhawna Agarwal
Publication year - 2018
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v5i4(6)/01
Subject(s) - new delhi , advertising , business , geography , archaeology , metropolitan area