Open AccessThe Impact of Brand Post Strategy and Social Media Engagement on Customer Loyalty
Author(s) -
Joseph K Jacob,
Madhav Bindal
Publication year - 2018
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v5i3(8)/06
Subject(s) - customer engagement , brand loyalty , business , advertising , loyalty business model , social media , marketing , loyalty , political science , service quality , service (business) , law