Open AccessExploring the Critical Website Characteristics and their Influence on the Online Shopping Adoption of Consumers in Mumbai
Author(s) -
K. V. Reghuthaman,
Manish Gupta
Publication year - 2018
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v5i3(8)/05
Subject(s) - business , advertising , marketing , website design , world wide web , computer science