Open AccessDeterminants of Factors Influencing Beer Consumption and its Impact on First time Drinkers: Evidence from Indian Beer Market
Author(s) -
Sudipta Chakraborty,
A. S. Suresh
Publication year - 2018
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v5i3(8)/04
Subject(s) - consumption (sociology) , food science , economics , business , marketing , chemistry , social science , sociology