Open AccessPositioning and Building Brand Personality with Luxury Car Manufacturer-Audi
Author(s) -
Rajan Dhanda,
Ashish Pareek
Publication year - 2018
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v5i3(7)/12
Subject(s) - advertising , personality , business , automotive engineering , psychology , engineering , social psychology