Open AccessImpact of Psychological Risk Factors on the Buying Decisions of the Consumers
Author(s) -
Swati Sachdeva Khosla
Publication year - 2018
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v5i3(7)/06
Subject(s) - marketing , risk perception , business , psychology , advertising , perception , neuroscience