Open AccessA Study of Factors of Consumer Buying Behavior and its Influence on Consumer Perception: Evidence from Value Fashion Retail in The City of Bengaluru
Author(s) -
Prateeti Chakraborty,
A. S. Suresh
Publication year - 2018
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v5i3(6)/04
Subject(s) - advertising , value (mathematics) , consumer behaviour , perception , marketing , business , psychology , mathematics , statistics , neuroscience