Open AccessCustomer Retention and Customer Compliant Handling Strategies in Indian Banking Sector – A Comparative Analysis of Public Sector and Private Sector Banks in India
Author(s) -
Jyoti Arora,
Raj Kumar Gautam
Publication year - 2018
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v5i3(2)/14
Subject(s) - business , public sector , private sector , customer retention , marketing , service quality , economics , economic growth , economy , service (business)