Open AccessA Study of Factors of Motivation for Forwarding Content in Social Media and Determining the Influence of Mavens of Social Media: Evidence from Face-Book
Author(s) -
A. S. Suresh,
Emon Kalyan Dutta
Publication year - 2015
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v5i3(1)/17
Subject(s) - face (sociological concept) , social media , content (measure theory) , advertising , psychology , sociology , computer science , business , world wide web , mathematics , social science , mathematical analysis