Open AccessPerception towards the Direct – to – Consumer Advertisements of Health Care Products-Advertisers’ Perspective
Author(s) -
Gargi Sarma
Publication year - 2018
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v5i2(7)/15
Subject(s) - perspective (graphical) , perception , advertising , business , psychology , marketing , art , neuroscience , visual arts