Open AccessConsumer Ethnocentrism and Chinese Products Evaluation
Author(s) -
Arshveer Kaur
Publication year - 2018
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v5i2(5)/14
Subject(s) - consumer ethnocentrism , ethnocentrism , business , psychology , social psychology