Open AccessA Study of Decision Making Process among Rural and Urban Consumers with Respect to Purchase of Consumer Durables
Author(s) -
Sumedha Vikram Khanna
Publication year - 2018
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v5i2(1)/15
Subject(s) - business , marketing , process (computing) , decision making , advertising , decision process , process management , computer science , purchasing , operating system