Open AccessThe Impact of Customer Relationship Management (CRM) Practices on Customer Retention and the Mediating Effect of Customer Satisfaction
Author(s) -
Subhasish Das,
Manit Mishra,
Prasanta Kumar Mohanty
Publication year - 2018
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v5i1(4)/15
Subject(s) - business , customer satisfaction , customer retention , customer relationship management , marketing , customer advocacy , customer equity , customer intelligence , customer delight , process management , knowledge management , service quality , computer science , service (business)