
A Study on Effectiveness of Promotional Strategies towards Relationship Marketing in Super Markets of Top Four Cities in Tamil Nadu
Author(s) -
S. S. Anugragha,
E. Sambasivan
Publication year - 2018
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v5i1(4)/13
Subject(s) - tamil , business , marketing , advertising , art , literature