Open AccessCustomer Relationship Management influencing Customer Loyalty and Satisfaction – Patients’ Perception in Multispecialty Hospitals of Karnataka
Author(s) -
K. Shivakumar,
K. Sarala
Publication year - 2018
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v5i1(3)/06
Subject(s) - customer satisfaction , loyalty business model , business , loyalty , marketing , customer relationship management , operations management , psychology , service quality , engineering , service (business)