Open AccessWord of Mouth -An Intentional Marketing Technique in Service Sector - A Study with Special Reference to Banking Sector
Author(s) -
V. K. Dhanyasree,
Jisha S. Kumar
Publication year - 2018
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v5i1(1)/02
Subject(s) - business , tertiary sector of the economy , word of mouth , marketing , service (business)