Open AccessDOES PROMOTION MIX REALLY HELP TO ENHANCE BRAND EQUITY: A LITERATURE REVIEW
Author(s) -
Sandeep Kumar,
Sidheswar Patra
Publication year - 2017
Publication title -
indian journal of commerce and management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0310
pISSN - 2229-5674
DOI - 10.18843/ijcms/v8i2/11
Subject(s) - brand equity , equity (law) , promotion (chess) , business , advertising , marketing , political science , law , politics