Open AccessDOES PROMOTION MIX REALLY HELP TO ENHANCE BRAND EQUITY: A LITERATURE REVIEW
Author(s) -
Sandeep Kumar,
Sidheswar Patra -
Publication year - 2017
Publication title -
indian journal of commerce and management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0310
pISSN - 2229-5674
DOI - 10.18843/ijcms/v8i2/11
Subject(s) - brand equity , marketing , business , advertising , sales promotion , promotion (chess) , brand management , marketing mix , brand awareness , personal selling , sales management , political science , politics , law
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