Open AccessBrand awareness and preferences of rural youth for FMCG: An empirical study of district Bilaspur in Himachal Pradesh
Author(s) -
Basu Garg
Publication year - 2021
Publication title -
indian journal of commerce and management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0310
pISSN - 2229-5674
DOI - 10.18843/ijcms/v12i2/02
Subject(s) - advertising , business , brand awareness , socioeconomics , marketing , geography , economics