Open AccessØRESTAD: RE.SCALED
Author(s) -
Ana Catharina Moreira Marques
Publication year - 1969
Publication title -
revista de estética e semiótica
Language(s) - English
Resource type - Journals
ISSN - 2238-362X
DOI - 10.18830/issn2238-362x.v2.n2.2012.04
Subject(s) - service (business) , connection (principal bundle) , computer science , order (exchange) , geography , constant (computer programming) , world wide web , business , engineering , marketing , programming language , structural engineering , finance
ØRESTAD: RE.SCALED is a communication platform between Ørestad and the centre of Copenhagen, bringing a sense of connection between the two areas. The service uses the city as a platform for pop-up information about different places of interest or activities in Ørestad. Providing a travel map, the service visualizes the travel time to arrive at the location. It is not one time intervention, but something that provides a constant loop of activities in order to create a consistent flow of people to places – bringing consumers and activity to the area.