Open AccessThe complex assessment of official web-sites of medical organizations
Author(s) -
О. В. Ходакова,
Yuliya V. Evstaf’Eva
Publication year - 2019
Publication title -
zdravoohranenie rossijskoj federacii
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.164
H-Index - 3
eISSN - 2412-0723
pISSN - 0044-197X
DOI - 10.18821/0044-197x-2017-61-2-70-75
Subject(s) - business , the internet , competition (biology) , population , public relations , openness to experience , knowledge management , medicine , political science , world wide web , computer science , psychology , ecology , social psychology , environmental health , biology
The patient is a principal part in market relationships in conditions of health care system reformation. The patient is a consumer of medical services provided with set of rights, including right to choice of medical organization and right to choice ofphysician. The implementation of the given rights is possible only in conditions of competition at medical services market. So, in present situation, maintenance and getting involvedflow of patients are actual tasks raised before medical organizations. At the present stage, the official Internet web-site of medical organization play the role of one of tools of non-price competition at the market of medical services. The availability of official web-site with information in concordance with approved requirements to its content and form of presentation is a commitment of medical organizations of all organizational and legal forms fixed at the legislative level. The main purpose of web-site is to support awareness ofpatients concerning all issues related to medical services receiving, including choice of medical organization. The openness and accessibility of information to patient is a criterion of quality of web-site of medical organization. The purpose of study is to evaluate content, informativeness, accessibility and practical significance of official web-sites of medical organizations. The article presents the results of complex studying of web-sites of medical organizations including comparative analysis of official web-sites of medical organizations of state and non-state forms ofproperty, sociological assessment of structural stuffing of official web-sites of medical organizations as a tool of informing population about medical care, expertise evaluation of informativeness, accessibility and functionality of official web-sites of medical organizations.