Open AccessTHE “CURRENCY” OF CULTIVATING A GREEN BRAND: REPRESENTATION PRACTICES FOR GREEN BRANDING AND GREEN WASHING IN PRINT MAGAZINE ADVERTISING IN SOUTH AFRICA
Publication year - 2020
Publication title -
communitas
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.106
H-Index - 1
eISSN - 2415-0525
pISSN - 1023-0556
DOI - 10.18820/24150525/comm.v25.7
Subject(s) - advertising , green marketing , sustainability , business , currency , marketing , representation (politics) , advertising campaign , political science , economics , biology , ecology , law , monetary economics , politics