
BRAND LINKAGES ON AFRICAN RETAIL SUPERMARKETS OF GROCERY STORIES: CUSTOMER RATINGS
Publication year - 2020
Publication title -
communitas
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.106
H-Index - 1
eISSN - 2415-0525
pISSN - 1023-0556
DOI - 10.18820/24150525/comm.v25.5
Subject(s) - linkage (software) , business , advertising , marketing , brand management , brand awareness , perspective (graphical) , brand extension , brand equity , brand strategy , computer science , biochemistry , chemistry , artificial intelligence , gene