Open AccessCreative failure in advertising: Influencing the creative process
Author(s) -
Silvia Spagnol Simi dos Santos,
Maroni Da Silva,
Vanessa Cristina Grabowski Aoki
Publication year - 2022
Publication title -
revista de psicología
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.182
H-Index - 5
eISSN - 2223-3733
pISSN - 0254-9247
DOI - 10.18800/psico.202202.012
Subject(s) - brainstorming , creativity , ideation , process (computing) , creative brief , dimension (graph theory) , content analysis , qualitative research , psychology , advertising , computer science , sociology , marketing , social psychology , business , social science , mathematics , pure mathematics , operating system , cognitive science