Open AccessRhetorical strategies in the anti-alcohol propaganda of Polska Kronika Filmowa
Author(s) -
Krzysztof Grzegorzewski
Publication year - 2020
Publication title -
acta universitatis lodziensis. folia litteraria polonica
Language(s) - English
Resource type - Journals
eISSN - 2353-1908
pISSN - 1505-9057
DOI - 10.18778/1505-9057.58.19
Subject(s) - rhetorical question , persuasion , ideology , politics , period (music) , media studies , rhetorical device , rhetoric , sociology , literature , political science , history , law , art , psychology , aesthetics , social psychology , philosophy , linguistics
The core of the text is a rhetorical analysis of the anti-alcohol propaganda in the films by Polska Kronika Filmowa produced by WFDiF. The author selected four reports from the popular series: Propaganda PRL-u. Najzabawniejsze polskie kroniki filmowe and analysed them using three types of textual analysis: metaphorical analysis, neo-rhetorical analysis, and ideological analysis. The article was complemented with facts from the political history of the People’s Republic of Poland in some specific aspects, e.g. the history of drunkenness in that period. The author also included a media research study regarding PKF, as well as theories of propaganda, persuasion and manipulation.