Open AccessWhen there is meaning in design? Two dimensions of the practice of designing (communication)
Author(s) -
Mariusz Wszołek
Publication year - 2020
Publication title -
acta universitatis lodziensis. folia litteraria polonica
Language(s) - English
Resource type - Journals
eISSN - 2353-1908
pISSN - 1505-9057
DOI - 10.18778/1505-9057.58.13
Subject(s) - meaning (existential) , randomness , point (geometry) , computer science , code (set theory) , relation (database) , environmental graphic design , natural (archaeology) , sociology , epistemology , engineering ethics , architectural engineering , design education , engineering , business , mathematics , advertising , philosophy , statistics , geometry , set (abstract data type) , archaeology , database , history , programming language
John Thackara emphasised that 80% of the negative impact on the natural environment has its origin in design and the randomness of its application. Considering the entirety of design practices, one would have a hard time disputing this. In contemporary times, design understood as design practices has assumed a servile role in relation to big corporations. One can observe the consequences of such practices in real time: social exclusion, the lack of design consideration or consideration of end users, the failure of branding, and the polarisation of entire societies – these are only some dimensions of the current applications of design (including graphic design). Instead of the current applications, we need a change in the paradigm of both the theory of design and practical applications. Design needs a new code of application which would not only look good in social media, but would also be a clear point of reference in the design practice.