Open AccessInternet domains promoting agrotourist farms
Author(s) -
Karol Król
Publication year - 2017
Publication title -
turyzm/tourism
Language(s) - English
Resource type - Journals
eISSN - 2080-6922
pISSN - 0867-5856
DOI - 10.18778/0867-5856.27.1.11
Subject(s) - accounts payable , dilemma , domain (mathematical analysis) , the internet , business , internet privacy , domain name , set (abstract data type) , face (sociological concept) , marketing , world wide web , computer science , finance , payment , sociology , mathematics , mathematical analysis , social science , geometry , programming language
Many agrotourist farms use the potential of websites to distinguish their offer from others to attract as many guests as possible. However, maintaining a website is connected with a range of costs, e.g. registering the domain and the hosting package. Searching for cost savings, the owners of agrotourist farms often face the dilemma of choosing between a payable website and its free equivalent. The aim of this article is to analyse internet addresses as regards their type and potential, both informative and marketing. The surveys were carried out on a set of 1,121 websites. The analysis included domain names (main names) as well as domain extensions, paying special attention to type and indicating sub-domains at the same time. Division into payable and free was looked for as well. In conclusion, it is shown that the owners of agrotourist farms mostly use national domains, choosing addresses in functional, regional or European domains less frequently. Moreover, they relatively rarely use addresses created on free services. In their place, they choose free sub-domains often created in the domain of the provider hosting a regional (informative) portal or another.