Open AccessAn Evaluation of the Attractiveness of a Tourist Product (SERVQUAL Method)
Author(s) -
Marek Nowacki
Publication year - 2002
Publication title -
turyzm/tourism
Language(s) - English
Resource type - Journals
eISSN - 2080-6922
pISSN - 0867-5856
DOI - 10.18778/0867-5856.12.1.03
Subject(s) - attractiveness , servqual , tourism , perception , product (mathematics) , attraction , tourist attraction , advertising , marketing , psychology , computer science , geography , business , mathematics , service quality , service (business) , archaeology , linguistics , philosophy , geometry , neuroscience , psychoanalysis
The article presents an attempt to use the SERVQUAL evaluation method for judging the tourist attractiveness of Rogalin Palace, a branch of the Poznan National Museum. A questionnaire survey was carried out among 102 visitors which pointed to those elements that determined their satisfaction. With the use of a graphic analysis of their expectations and perception, strong and weak points of the attraction were identified.