Open AccessVita
Author(s) -
Kirstin Mullins,
Class of
Publication year - 2019
Publication title -
boller review
Language(s) - English
Resource type - Journals
ISSN - 2476-0420
DOI - 10.18776/tcu/br/4/99
Subject(s) - logo (programming language) , reactivity (psychology) , competition (biology) , marketing , package design , brand identity , order (exchange) , business , advertising , test (biology) , computer science , engineering , manufacturing engineering , medicine , ecology , paleontology , alternative medicine , finance , pathology , biology , programming language
This project involved an overview of the considerations one would need to make in order to market and brand a food reactivity testing company that provides an easy way to get food reactivities tested and gives consumers the right tools to maintain their new diet after they get their results. This was accomplished through extensive research into food reactivities, at-home medical testing kits, diet programs, a target market, competition, branding, UX and UI design within food reactivity testing companies, and general design concepts. The final results included a logo and brand identity, package design, publication design, advertising, and application and website design.