Open AccessStrategic Corporate Alignment: A Methodological Approach
Author(s) -
Sílvia Regina Machado de Campos,
Adriana Gomes de Menezes
Publication year - 2018
Publication title -
modern management forum
Language(s) - English
Resource type - Journals
ISSN - 2424-8444
DOI - 10.18686/mmf.v2i1.1056
Subject(s) - strategic alignment , process management , institution , sustainability , higher education , computer science , knowledge management , strategic management , strategic planning , business , integrated reporting , strategy implementation , management science , strategic financial management , political science , marketing , engineering , ecology , law , biology
This paper aims to present a methodological approach to align the strategic plans among Institutions in the area of Higher Education. It adopts an eight-phase research framework. It is a qualitative study which adopts a deductive and exploratory research strategy through the analysis of some institution's strategic plans and other relevant documents to propose a methodological approach for the alignment. Its contribution shall enable HEIs to improve synergy which is essential for achieving efficiency, efficacy and long-term sustainability in the light of the recent challenges facing their environment, considering that the strategy execution and its implementation has been considered much more difficult and complicated to overcome. Particular it shall contribute to alignment among other HEIs which have been subject to mergers and acquisitions processes, in the recent years.