Open AccessDiscussion on Teaching Reform in Advertising Design Based on Cultural and Creative Industry Development
Author(s) -
Rui Zhang
Publication year - 2019
Publication title -
advances in higher education
Language(s) - English
Resource type - Journals
ISSN - 2424-8428
DOI - 10.18686/ahe.v3i3.1492
Subject(s) - cultural industry , advertising , political science , engineering , sociology , marketing , engineering ethics , business , economics , economy
Based on the rapid development of cultural and creative industry and the increasing demand for cultural and creative talents in the society, this paper discusses the optimization and reform of the teaching methods in advertising majors in colleges and universities, so as to cultivate more innovative talents.