
ПЛАНУВАННЯ СТРАТЕГІЧНИХ ТА ОПЕРАТИВНИХ ЗАХОДІВ ОПТИМІЗАЦІЇ ТОВАРНОГО АСОРТИМЕНТУ ПІДПРИЄМСТВА
Author(s) -
Т. В. Нескуба,
А. С. Верцанов
Publication year - 2019
Publication title -
vìsnik èkonomìki transportu ì promislovostì
Language(s) - Ukrainian
Resource type - Journals
eISSN - 2413-3914
pISSN - 2075-4892
DOI - 10.18664/338.47:338.45.v0i67.181271
Subject(s) - business , process management , marketing strategy , marketing management , product (mathematics) , marketing , product lifecycle , flexibility (engineering) , strategic planning , marketing mix , scope (computer science) , profit impact of marketing strategy , new product development , industrial organization , computer science , return on marketing investment , economics , geometry , mathematics , management , programming language