Open AccessStudies Regarding Placebo and Nocebo Effect in Marketing
Author(s) -
Doina Guriță
Publication year - 2021
Publication title -
anuarul universităţii "petre andrei" din iaşi. fascicula drept, ştiinţe economice, ştiinţe politice
Language(s) - English
Resource type - Journals
eISSN - 2601-7008
pISSN - 2248-1079
DOI - 10.18662/upalaw/75
Subject(s) - product (mathematics) , nocebo , marketing , nocebo effect , placebo , power (physics) , advertising , business , psychology , economics , medicine , mathematics , alternative medicine , geometry , pathology , physics , quantum mechanics
The study that I will explain in this section represents a research made to demonstrate that marketing actions (pricing, for example) have the power to decrease the efficacy of the products to which they apply. In this case, placebo effect appears from expectations that the consumers have, a process that seemed to be not conscious. This study presents the impact that has a lower price for the consumers when they buy a product (such as an energy drink, designed to increase mental acuity) and shows that they might gain less benefit from consuming this product (for example they will solve fewer puzzles that usual) compared with the consumers that purchase and consume the same product with its regular price.