Open AccessThe Fight for the Life of a Tourism Company in a Global Competitive War Environment
Author(s) -
Doina Guriță
Publication year - 2020
Publication title -
anuarul universităţii "petre andrei" din iaşi. fascicula drept, ştiinţe economice, ştiinţe politice
Language(s) - English
Resource type - Journals
eISSN - 2601-7008
pISSN - 2248-1079
DOI - 10.18662/upalaw/52
Subject(s) - tourism , promotion (chess) , marketing , product (mathematics) , citizen journalism , business , political science , politics , geometry , mathematics , law
Lately there is talk of an expansion of some tourist services in most countries. In the developed countries, through the participation of the various economic sectors in the gross national product has brought a profound change in the global competitive environment. It has been observed, from the research carried out that some tourism companies apply as a technique of promotion on the global market the guerilla marketing. Jay Conrad Levinson defines guerrilla marketing as "achieving common goals through unconventional methods" [Robert J. Kaden, 2008]. "Guerrilla fighters" need to know precisely the important motivations and messages that will influence potential customers to become effective customers of the tourism company and existing customers to buy more. That is why it is important to make the locations known to the consumer, the advantages offered by the tourism company has marketing with all its levers.