Open AccessThe Effects of Mass-Media on Social Behavior, Emotions and Cognitions
Author(s) -
Antonio Sandu,
Polixenia Nistor
Publication year - 2020
Publication title -
logos, universality, mentality, education, novelty. section political sciences and european studies
Language(s) - English
Resource type - Journals
eISSN - 2501-0417
pISSN - 2284-5992
DOI - 10.18662/lumenpses/6.2/21
Subject(s) - spectacle , mass media , cognition , social media , psychology , social psychology , promotion (chess) , field (mathematics) , dimension (graph theory) , sociology , advertising , computer science , political science , business , mathematics , neuroscience , politics , pure mathematics , law , world wide web
Mass media affects its consumers primarily in their cognitive dimension, by changing the image of the world - in this sense that the media becomes a vector of social influence, by changing the cognitions of individuals - but also by changing the shared social constructs within membership groups. The stated role of the media is to inform target audiences about events of interest in the field-specific to the activity of the media trust, but also to convey opinions, ideas, and views on those events in a way that is as complete and as complex as possible, allowing recipients to build their own opinions or adhere to one or another of the opinions expressed. This article deals with the ethics of mass communication when faced with a window of opportunity which allows an easier promotion of ideas or interests, taking into account the theory of life as a spectacle promoted by Erwin Goffman.