Open AccessÜRÜN GERİ ÇAĞIRMALARIN ATIF TEORİSİ YÖNÜNDEN PAZARLAMA KONTEKSİNDE İNCELENMESİ: NİTEL META ANALİZİ
Author(s) -
Enis Yakut
Publication year - 2018
Publication title -
yönetim ve ekonomi/yönetim ve ekonomi dergisi
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2458-8253
pISSN - 1302-0064
DOI - 10.18657/yonveek.350583
Subject(s) - attribution , reputation , perception , product (mathematics) , marketing , context (archaeology) , business , advertising , consumer behaviour , corporation , psychology , political science , social psychology , law , mathematics , paleontology , geometry , finance , neuroscience , biology