Open AccessImpact of Social Media Applications on Small Business Entrepreneurs
Author(s) -
Malik Shahzad Shabbir,
Muhammad Saarim Ghazi,
Atta Rasool Mehmood
Publication year - 2016
Publication title -
management and economics research journal
Language(s) - English
Resource type - Journals
ISSN - 2469-4339
DOI - 10.18639/merj.2016.02.200914
Subject(s) - publicity , social media , business , small business , social media optimization , marketing , advertising , public relations , computer science , world wide web , political science
The main objective of this paper is to investigate the impact of social media applications on small business entrepreneurs. It also examines how small business owners are motivated to use social media applications. Social media has completely transformed the way businesses are done. Social media applications in the present time have become the most efficient and effective tool for small business entrepreneurs, and normally all small businesses use social media platforms for the advertising and publicity of their products and services. They make fan pages for their followers, and they warmly welcome their suggestions and opinions, which help in improving their businesses. However, based on literature review, we conclude that there is a positive impact of social media applications on small business entrepreneurs as well as they are highly motivated to use these platforms.