Open AccessPemasaran Jasa Pendidikan IAIN Antasari (Perspektif Marketing Mix Jasa Pendidikan)
Author(s) -
Jamaluddin Ahmad
Publication year - 2015
Publication title -
khazanah
Language(s) - English
Resource type - Journals
ISSN - 2460-7606
DOI - 10.18592/khazanah.v12i2.318
Subject(s) - promotion (chess) , marketing mix , product (mathematics) , competition (biology) , marketing , population , advertising , business , sociology , psychology , political science , mathematics , demography , ecology , geometry , politics , law , biology
Competition among institutions of education to make educational services marketing into an inter- esting study to be observed . This article is the result of quantitative descriptive research with descrip- tive statistical analysis . The study population was all new students IAIN Antasari in 2013 amounted to 1578 people with a stratified sample of 515 people . This research error rate below 1 % . This study found that the elements of the marketing mix is the reason most dominant freshman academic year 2013/2014 to choose IAIN Antasari is a product ( 92.12 % ) and most do not provide the driving is the promotion element ( 62.27 % ) . Thus , the promotion of which has been implemented so far should be evaluated in order to optimize the marketing of educational services IAIN Antasari . Key Wordss : Product, price, place, promotion, people, physical evidence, and process