Open AccessUSTADZ SELEBRITI ABDULLAH GYMNASTIAR DALAM BUDAYA POPULER (Perspektif Hipersemiotika Yasraf Amir Piliang)
Author(s) -
Maskur Maskur,
Irfan Noor
Publication year - 2014
Publication title -
jurnal studia insania/jurnal studi insania
Language(s) - English
Resource type - Journals
eISSN - 2549-3019
pISSN - 2355-1011
DOI - 10.18592/jsi.v2i1.1091
Subject(s) - sophistication , islam , new media , phenomenon , sociology , the internet , semiotics , media studies , art , computer science , social science , philosophy , epistemology , theology , world wide web
The development of popular culture, in particular the development of information technology develops so fast as television, mobile phones and internet network as a part of the development of information technology, ultimately, it has an impact on the creation of a new reality called hyper reality. Media in this case were able to reconstruct a new reality through technological sophistication. The construction of this media also comes into the religious sphere. This can be seen in the figure of an Abdullah Gymanstiar (Aa Gym). Through the media of information, Aa Gym is not only known as an Islamic priest who offers a depth of spirituality but he is also as a celebrity through the image formed. This paper aims to identify and describe the phenomenon of celebrity ustadz, Abdullah Gymnastiar in popular culture, by using hyper semiotics approach Yasraf Amir Piliang.