Open AccessPENTINGNYA KEPUASAN PELANGGAN BAGI TRAVEL HAJI DAN UMROH DI BANJARMASIN
Author(s) -
Devi Noviyanti
Publication year - 2017
Publication title -
alhadharah/alhadharah : jurnal ilmu dakwah
Language(s) - English
Resource type - Journals
eISSN - 2579-986X
pISSN - 1412-9515
DOI - 10.18592/alhadharah.v16i31.1754
Subject(s) - customer satisfaction , business , hajj , competition (biology) , marketing , agency (philosophy) , business administration , sociology , history , social science , archaeology , islam , ecology , biology
The customer’s satisfaction should be the priority of hajj and umroh travel agency in high competition, especially in Banjarmasin. The customer’s satisfaction is a ratio between prospects and performance. It is very meaningful to the company. The company can measure the satisfaction rate using many strategies for the on going improvement of company management