Open AccessTourism and hotel products’ diversification in post-covid reality
Author(s) -
Nadezhda Serdyukova
Publication year - 2021
Publication title -
professorskij žurnal. seriâ: rekreaciâ i turizm
Language(s) - English
Resource type - Journals
ISSN - 2686-858X
DOI - 10.18572/2686-858x-2021-11-3-25-34
Subject(s) - diversification (marketing strategy) , tourism , business , context (archaeology) , marketing , destinations , covid-19 , economic geography , domestic tourism , pandemic , tourism geography , geography , medicine , disease , archaeology , pathology , infectious disease (medical specialty)
The article examines the main directions of diversification of the tourist and hotel product in the context of the coronavirus pandemic and after it. In the context of the restrictions caused by the global coronavirus pandemic, closed borders and the risks of traditional travel, there is an increase in demand in the domestic tourism market with a simultaneous transformation of demand, which requires new approaches to the formation of the tourism and hotel product both at the level of individual market participants and at the level of tourism. destinations. The author has identified three types of diversification: 1) diversification under the influence of digitalization; 2) diversification caused by the consumer behavior transformation in the context of the coronavirus pandemic; 3) diversification within the framework of the regional tourism ecosystems development. The author’s interpretation of the classification of tourist and hotel products in demand in the new reality, as well as the author’s organizational and technological model of tourism development in the tourist territory, based on a system approach and the results of scientific research, is presented.