Open AccessTHE PARADIGM FOR THE DEVELOPMENT OF THE TOURISM INDUSTRY AS A DIGITAL ECOSYSTEM IN THE CONTEXT OF THE DIGITAL ECONOMY NATIONAL PROJECT
Author(s) -
М. А. Морозов,
Natalia S. Morozovа
Publication year - 2020
Publication title -
professorskij žurnal. seriâ: rekreaciâ i turizm
Language(s) - English
Resource type - Journals
ISSN - 2686-858X
DOI - 10.18572/2686-858x-2020-3-7-3-10
Subject(s) - tourism , digital ecosystem , business , digital economy , context (archaeology) , hospitality industry , hospitality , information technology , tourism geography , marketing , environmental resource management , knowledge management , economics , computer science , geography , world wide web , archaeology , operating system
the purpose of the study is to identify the main trends in the development of the tourism and hospitality industry in the digital economy. The analysis of digital technologies used in the tourism and hospitality industry is carried out. It is shown that tourism, being an extremely rich information sphere, has all the prerequisites for the formation of a digital infrastructure in the form of a digital ecosystem. As a result, promising directions and opportunities for the formation of an end-to-end information space in the field of tourism and hospitality, uniting many suppliers of tourism services, sellers and consumers, were identified. The tourism industry, in terms of its infrastructure, is most consistent with the characteristics of an ecosystem, and taking into account the speed of implementation of digital technologies, a digital ecosystem is already being formed. As a result, proposals were formulated to improve information and communication support for the tourism industry as a digital ecosystem.