Open AccessINTEGRATION OF BUSINESS UNITS OF WEG: HOW TO GENERATE POSITIVE EXTERNALITIES IN THE PROCESS OF INTERNATIONALIZATION BETWEEN BUSINESS UNITS OF A GLOBAL COMPANY?
Author(s) -
Beatrice Maria Zanellato Fonseca Mayer,
Leonardo Carneiro Stuart,
Graciella Martignago
Publication year - 2022
Publication title -
internext
Language(s) - English
Resource type - Journals
ISSN - 1980-4865
DOI - 10.18568/internext.v17i2.661
Subject(s) - internationalization , multinational corporation , international business , context (archaeology) , process (computing) , originality , strategic business unit , business , sociology , business administration , marketing , management , economics , computer science , qualitative research , international trade , finance , social science , paleontology , biology , operating system