Open AccessCross-Border Health Care Services as Inward Internationalization
Author(s) -
Renato Cotta de Mello,
Ângela da Rocha,
Henrique Pacheco
Publication year - 2021
Publication title -
internext
Language(s) - English
Resource type - Journals
ISSN - 1980-4865
DOI - 10.18568/internext.v16i3.649
Subject(s) - reputation , internationalization , originality , relevance (law) , process (computing) , business , health care , value (mathematics) , marketing , knowledge management , psychology , public relations , sociology , political science , computer science , economics , social psychology , economic growth , creativity , social science , machine learning , international trade , law , operating system
Purpose: The research aimed at investigating the pre-conditions and the decision-making process by which physician-entrepreneurs adopt CBHCS as part of their business.Method: The study uses the case method of investigation.Main results: Results showed that, in the cases studied, international experience and international networking are relevant characteristics of the physician-entrepreneur, besides country reputation, cultural and language similarities, and physician reputation. In addition, the decision processes of the physician-entrepreneurs in these organizations are based on an effectual logic. The offer of cross-border health care services was a combination of given means and contingencies, which helped the entrepreneurs to discover, or to create, the opportunity, and then develop it.Relevance/originality: The research combines the literatures on effectuation and inward internationalization to study the decision-making process of adopting CBHCS by medical clinics.Theoretical contributions: The study contributes to the literature by identifying certain pre-conditions and providing an in-depth analysis of the use of effectual logic by physician-entrepreneurs in their decision-making process of adopting CBHCS.