Open AccessSocial business in multinational corporations: an analysis of marketing practices
Author(s) -
Thiago José de Chaves,
Thelma Valéria Rocha,
Jana Reuther,
Renata Fernandes Galha
Publication year - 2017
Publication title -
internext
Language(s) - English
Resource type - Journals
ISSN - 1980-4865
DOI - 10.18568/1980-4865.12176-90
Subject(s) - multinational corporation , business , representativeness heuristic , subsidiary , marketing , creating shared value , public relations , value (mathematics) , relevance (law) , social business , corporate social responsibility , political science , psychology , social psychology , finance , machine learning , computer science , law