Open AccessSocio-ecological innovations in marketing strategy – a comparative analysis of companies operating in Western European countries and Central-Eastern European countries
Author(s) -
Edyta Rudawska,
Ewa Frąckiewicz,
Małgorzata Wiścicka-Fernando
Publication year - 2018
Publication title -
economics and business review/the poznań university of economics review
Language(s) - English
Resource type - Journals
eISSN - 2392-1641
pISSN - 1643-5877
DOI - 10.18559/ebr.2018.3.5
Subject(s) - marketing , process (computing) , business , marketing strategy , marketing management , computer science , operating system